Jesse Sebastiani is a Canadian content creator, producer, entrepreneur, and former member of the NELK entertainment group. Also known online as “MTV Jesse,” he became widely recognized through prank videos produced with Kyle Forgeard, including the viral “Coke Prank on Cops.”

Before joining NELK, Sebastiani appeared in the Canadian reality series Careless Teens and produced the travel project Saved by the Status. His work with NELK later expanded beyond appearing in videos to include production and development connected with the FULL SEND brand.

Sebastiani gradually reduced his role in NELK before selling his ownership interest and introducing Sunday, a creative network and business venture focused on content production, merchandise, product development, and talent.

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Profile Summary

Early Life and Background

Jesse Sebastiani was born on June 27, 1993, in Ontario, Canada. Public profiles differ on whether Hamilton or Orangeville should be identified as his exact birthplace, so Ontario is the most reliable description without further primary documentation.

Sebastiani became interested in stunts, video production, and entertainment while he was young. His earliest widely documented television project was Careless Teens, an MTV Canada reality series that premiered in January 2013.

The eight-episode program followed Sebastiani, Aidan Squirrell, and Dalton Treble as they performed and recorded stunts in Ontario. Sebastiani later described the program as a low-budget production created with two of his friends while he was still in high school.

Following Careless Teens, he developed Saved by the Status. The project documented a 100-day journey across Canada in which he used Facebook status updates and online connections to arrange transportation, accommodation, food, and meetings with people along the route.

These projects gave Sebastiani experience in unscripted entertainment, filming, editing, and audience-driven storytelling before his association with NELK.

Career and Professional Journey

Joining NELK

The original NelkFilmz YouTube channel existed before Sebastiani became involved. Kyle Forgeard and other early contributors began producing content under the NELK name in 2010.

Sebastiani connected with Forgeard in 2014. According to Sebastiani, a viewer familiar with both creators encouraged them to work together. After reviewing Forgeard’s channel, Sebastiani proposed several video concepts, including a prank in which he pretended that a nearby smoker had accidentally set him on fire.

Their early collaboration led Sebastiani and Forgeard to move to Los Angeles. Sebastiani subsequently became one of NELK’s defining early personalities and a central contributor to the group’s creative development.

Although he is frequently described as a NELK co-founder, he was not part of the channel’s original 2010 launch. It is more precise to describe him as an early member, later co-owner, and major contributor to the version of NELK that achieved international recognition.

“Coke Prank on Cops”

Sebastiani’s most recognizable early NELK project was “Coke Prank on Cops.” The video used the word “Coke” to create the impression that the group possessed cocaine when they were actually referring to Coca-Cola.

The prank was filmed around Venice Beach in Los Angeles. Police officers investigated the vehicle and found cans of the soft drink rather than an illegal substance.

Sebastiani said in a 2021 interview that the video received extensive attention on Facebook and news programs. Its reach helped NELK attract a larger audience and secure collaborations with other online creators.

The video became an important part of NELK’s early history. It also illustrated the provocative public-prank format that would define much of the group’s content during its rise.

Growth of NELK

NELK developed from a Canadian prank channel into a broader entertainment business built around videos, personalities, merchandise, live appearances, and lifestyle branding.

Sebastiani appeared in public pranks, travel videos, party-oriented content, and behind-the-scenes productions. His energetic on-camera identity made him one of the group’s most recognizable members during its formative years.

His contribution was not limited to performing. As the organization expanded, Sebastiani became increasingly involved in production, concepts, merchandise, and the business operations behind the group’s content.

NELK’s growth demonstrated how online creators could use audience loyalty to build commercial brands beyond advertising revenue. Sebastiani played a significant role during this transition.

Work with FULL SEND

FULL SEND developed as a central part of the NELK business and identity. The phrase became closely associated with the group’s willingness to pursue ideas without hesitation, while the brand expanded into apparel and other media projects.

Sebastiani’s role gradually moved from regular NELK appearances toward work behind the scenes. He became involved with FULL SEND apparel, production, design, and business development.

In 2021, he discussed developing a behind-the-scenes program for the FULL SEND channel. The proposed show was intended to examine the production, design, and commercial work that audiences did not normally see in NELK’s public videos.

His shift toward production reflected a growing interest in directing projects and developing other on-camera personalities rather than remaining the central performer.

Departure from NELK

Sebastiani began appearing less frequently in NELK videos around 2020. His reduced presence led to audience questions about his status within the group.

Public discussions of his departure have emphasized burnout, dissatisfaction with the demands of public attention, and differences over creative direction. Sebastiani did not present the separation as a single sudden dispute.

He eventually sold his ownership interest in NELK. In 2022, he confirmed that he had exited the company and was beginning an independent phase of his career.

Reporting about the transition indicated that there was no continuing personal conflict between Sebastiani and his former colleagues, although he acknowledged that they had developed creative differences.

Founding Sunday

After leaving NELK, Sebastiani introduced Sunday in 2022. He described the venture as a network that would allow him to focus on directing, producing, talent development, and brand creation.

The name was intended to contrast with his earlier work. Sebastiani compared NELK’s party-focused identity to a Friday night and the Full Send Podcast to Saturday. Sunday represented a calmer and more production-oriented direction.

At its launch, Sunday was presented as a combination of a creative network, content producer, merchandise business, venture studio, and product-development company. Sebastiani said he wanted to work with creators and entrepreneurs who needed assistance developing their ideas.

Sunday therefore represented more than a replacement YouTube channel. It was designed as a structure through which Sebastiani could develop talent, produce programs, create consumer products, and work primarily behind the camera.

Major Achievements and Recognition

Sebastiani’s most important professional achievement was his contribution to NELK’s growth during the group’s early expansion. He helped establish the on-camera style and creative approach that attracted a large international audience.

“Coke Prank on Cops” remains one of the projects most closely associated with his career. The video’s viral circulation helped move NELK beyond its original Canadian audience and gave the group wider media exposure.

His transition from performer to producer was another significant career development. Through FULL SEND, he gained experience in apparel, production, creative planning, and brand development.

Before NELK, Careless Teens provided him with a documented MTV Canada television credit. IMDb also lists him as an actor and director, with credits connected to productions including Careless Teens, NELK-related programming, and The Office Movers.

Sebastiani is not known for a substantial record of conventional entertainment awards. His recognition instead comes primarily from online viewership, brand building, viral-video production, and his role in the development of NELK and FULL SEND.

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Frequently Asked Questions

Who is Jesse Sebastiani?

Jesse Sebastiani is a Canadian content creator, producer, and entrepreneur. He is best known as a former early member and co-owner of NELK, where he appeared alongside Kyle Forgeard. He later worked on FULL SEND-related production and launched the creative venture Sunday.

How old is Jesse Sebastiani?

Jesse Sebastiani was born on June 27, 1993. He is 32 years old as of June 21, 2026, and will turn 33 on June 27, 2026.

When did Jesse Sebastiani join NELK?

Sebastiani began working with Kyle Forgeard and NELK in 2014. The NELK channel had been created several years earlier, but Sebastiani became one of the group’s most important early members as it developed its recognizable prank and lifestyle format.

Why did Jesse Sebastiani leave NELK?

Sebastiani linked his departure to burnout, changing personal priorities, and creative differences. After gradually reducing his on-camera appearances, he sold his ownership interest in the company and pursued independent production and business projects.

What is Jesse Sebastiani’s Sunday venture?

Sunday was introduced as a creative network and venture studio. Its proposed activities included producing content, developing merchandise and products, supporting talent, and helping creators or businesses expand their ideas. The venture also allowed Sebastiani to concentrate on directing and production.

Conclusion

Jesse Sebastiani developed his entertainment career through television, documentary production, online video, and creator-led business ventures. His early projects, including Careless Teens and Saved by the Status, established his interest in unscripted and audience-driven content.

After joining Kyle Forgeard in 2014, Sebastiani became a major contributor to NELK’s growth. His involvement in “Coke Prank on Cops,” public-prank videos, production, and FULL SEND helped transform the group from a small Canadian channel into a larger entertainment brand.

Sebastiani later moved away from regular NELK appearances and sold his interest in the company. The launch of Sunday marked his transition toward directing, production, talent development, and independent brand building.

Publicly verified information about his family, education, relationships, and finances remains limited. Those subjects should not be expanded through estimates or unsupported claims.